Collect Data

The first thing it should do is have a way to collect data with either a newsletter sign up or user registration solicitation. Data collection should be easy and minimal as possible (name and email). Users will gladly provide information for any service, product or information they are interested in. However...

Tease Them a Little

Give them a reason to give away their data by publishing a related graphic, text or some other form of "sneak peak". For instance, it can be a viral video or simply a creative graphic.

What About Parking?

Some domainers will not change the DNS on a domain until development is complete. They don't want to miss out on any revenue the site could have made in the meantime. BUT.....which is more valuable to you: a few dollars from a user you will never see again or a guaranteed contact who is interested in your website?

Leave a Comment

Do you have an example of  an "under construction" page that helps you market your website in the process? Tell me about it in the comments below.

Comments (2)

Acro September 13, 2011

Great alternative to the silly under construction stick men and an effective email gathering method.

Miri September 24, 2011

Hi Tia (and all), my "under construction" page you can find here: Taxi.com.et ..so if you're in town, don't hesitate to contact me

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