"Our sites may look basic, but looks can be deceiving. Those simplistic looking sites generate massive revenue for our advertisers - and our advertisers are our #1 priority. Furthermore, sites like PalmSprings.com have constantly updated content with editors for its Calendar of Events, Classifieds, Forum, etc.

My suggestion is this. Build a site, do all the things you believe are important and then sign advertisers to contracts. In other words, put your reputation and talent on the line. If you don’t drive serious business to these people you will be run out of town. If you survive the first year, I promise you will have entered a new world that most domainers haven’t a clue about and you will have learned to play by a whole new set of rules. And when something works, you will be exceeding hesitant to mess with the formula (ever wonder why Google still hasn’t changed their front page?).

Our sites have been criticized by webmasters and designers alike for years. And I’ll tell you the same thing I tell them - every day my brother and I cry all the way to the bank."
 

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