The Royal Treatment: How Acquiring and Developing High Quality Domain Names Gave Warren Royal Control Over His Own Destiny

The precipitous plunge in parking revenue over the past year has left many domain owners looking for lifejackets. The PPC meltdown has made development the buzzword for 2008 and with no rebound in parking revenue in site, the cacophony will only get louder in 2009. 

With all of that in mind, we decided our final Cover Story of 2008 should focus on a domain owner who has already successfully navigated the path that so many others now want to follow. We went looking for someone who, by their own example, could tell us what it takes to reach the next level by unlocking the vast potential inherent in every good domain name.  

Warren Royal fit the bill for many reasons, including how quickly he turned a generic domain name into a booming business this year. Royal just acquired Bobbleheads.com last spring yet, starting from scratch, he was already slammed trying to keep up with Christmas orders when we contacted him about doing this story. Royal is also finding success with a solid geo domain development at Shreveport.com. We will tell you how he got where he is today.    Full Story

Warren Royal
Owner of Bobbleheads.com
and Shreveport.com

Fabulous Affair: Australia's  T.R.A.F.F.I.C. Down Under Conference Enchants Attendees With Fun, Freshness and Flair 

By Ron Jackson

Domain owners from around the world converged on Australia's scenic Gold Coast November 17-21 for the first T.R.A.F.F.I.C. conference ever held outside the United States. T.R.A.F.F.I.C. Down Under was ably staged by Brisbane based Fabulous.com under a licensing arrangement with T.R.A.F.F.I.C. co-founder Rick Schwartz and Howard Neu. 

Fabulous began promoting the show a year ago and they have worked non-stop on the project ever since, never letting up until the last attendee was headed back home. Throughout the process they promised to produce a world class event that would be worth the trip from anywhere on earth. They set a high bar for themselves but still managed to clear it with ease. 

Click Here for Full Story

Fabulous.com Business Development Director Michael Robertson & friend welcomed domainers to Australia.

David Beats Goliath (Again): How The Author of "The Domain Game" Overcame Some BIG Obstacles and Got His Landmark Book Into Print

By Ron Jackson

David Kesmodel's new book, The Domain Game, is a fascinating read that anyone who loves domains is sure to enjoy. Kesmodel, who writes for the online edition of The Wall Street Journal, worked 18 hours a day, seven days a week, to get his ambitious project done. The end result is an essential reference for anyone who wants to learn about the domain business, its history and the key players who have shaped this unique industry.  

While you have probably heard about the book, you haven't heard about the obstacles Kesmodel had to overcome to get this important story into print. In an in-depth interview with DN Journal, Kesmodel tels us how he managed to keep the book alive after the original publisher pulled out, what he would do differently if he had a second chance and what the domain industry could do to clean up its image. In short, here is our inside story of how Kesmodel produced his inside story of the domain industry:   Click Here for Full Story

David Kesmodel, Author
of The Domain Game

Has Sendori Discovered a Cure for the PPC Blues? New Monetization Model Gives Domain Owners a Direct Connection to Top Advertisers

By Ron Jackson

It's no secret that domain owners have been watching their pay per click (PPC) revenue sink for more than a year now. Many are reporting drops that range from 30%-50%. That is a bitter pill to swallow, especially at a time when overall online ad revenues have been rising at a 30% annual clip. 

This trend is playing right into the hands of Sunnyvale, California based Sendori.com. The two-year-old company has come up with an innovative monetization system that bypasses Google and Yahoo by allowing advertisers to bid directly on traffic from high quality domain names. Since the traffic is sent directly to the advertiser's site, they pay for every visitor, not just the ones that click through. 

Sendori co-founder and CEO Ofer Ronen says their system can produce considerably more revenue from premium domains than parking and that their direct advertiser relationships can also lead to top dollar end user sales.   Click Here for Full Story

Sendori.com CEO Ofer Ronen

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