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Domains like Toy.com, FindaWriter.com and ComputerSoftware.com are generic domain names. The keyword can relate to any company in that category. For example, ComputerSoftware.com would be perfect for Microsoft, Apple or even an electronics company based out of Alabama.
Generic domains are easier to remember versus their brandable counterparts. They also are most likely to be a type-in domain versus brandable names no one has heard of.
If you’ve ever been grocery shopping, you are probably familiar with the benefits of buying generic brand foods. One of the benefits is the low cost. However, the same is not true with generic domain names. Generic domain names are highly sought after and most are highly valuable. Registering Generics .Com Versus The Rest
So which extension is more valuable? Most people want to think .com. I say it doesn’t matter. I’ve seen some weird domains extensions sell for a pretty penny. For example: Ich.de.de sold for $48,451. Ich.de.de definitely would be more valuable than something like CockerBars384-NuttyCakeMix.com. Value applies to all domains, to all extensions.
Yes, .com is more recognized and easier to brand. You’ll want to grab the .com version of the domain, if possible. If not, it may be worth to grab one of the other extensions or come up with a different domain entirely.
Easy To Remember
The smaller the domain, the better. Keep the domain as short and easy to remember as possible.
Make Sense
Avoid domains that look like this: kijrbikr.com. Unless kijrbikr actually means something or the domain has traffic history, don’t register it. You’ll waste your time with a difficult name that’s hard to sell.
In Demand
A domain name is in demand for several reasons. The current trend, MySpace, will perfectly accommodate names such as MyProfile.com and ProfilePimps.com. Rarity is also high demand. Such as three letter domains: cat.com. Traffic also plays a role; typos and type-ins.
Maximizing Value
Some domains are better parked; some are better developed into websites. Which route you choose depends on testing and analyzing. Start by parking the domain name for at least two months. Make sure you come back and check stats every couple of weeks. Were you able to get visits and a click through rate? If not, you may be better off developing the domain into a full website.
Whether you park or develop, ensure your ads are relevant to your site’s content to maximize click through rate. Selling Your Generic
If you cannot product enough revenue to cover your expenses associated with that particular domain name, try developing the domain into a full website. However, weigh your options first.
Would you be able to produce a successful website with that generic? Research using search engines and keywords associated with the domain name. What would be the costs involved? Do you have enough expertise or resources to develop a website? Another option would be to sell the domain to an end user or reseller.
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