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The Peanut Butter Cracker Experiment
Wednesday, 26 September 2007

Peanut Butter CrackersMany domainers such as Rick Schwartz believe that most of today's brick and mortar companies simply do not understand the power of generic domains. It may take years for them to "get it", by then it will be too late. I am a major advocate of this philosophy and I believe that just about any generic domain can be useful whether in terms of traffic or revenue.

On DNForum.com , I got into a friendly debate with members who believed PeanutButterCrackers.com was not worth more than reg fee. They also believed it could not be monetized. Backing up my belief, I purchased the domain from the owner for $100. My goals are to help show the power of generics using a set of terms deemed worthless by fellow domainers.

This situation also aligns perfectly with Sai Pola's DuckEggs.com campaign which is in motion to help educate brick and mortar business owners the power of generics. PeanutButterCrackers.com will serve as an example of what the campaign is trying to achieve along with helping his promotional efforts.

My first goal is to get on the first page of Google, MSN and Yahoo under the term "peanut butter crackers". My overall goal is to help with Sai Pola's campaign and increase the value by at least ten fold ($1,000). All while spending the least amount of money as possible. The current amount spent so far is $100 on purchasing the domain itself.

I have no time limit on this but a rough estimate is before the end of 2007. Wish me luck!

Comments (3)Add Comment
406
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written by Christine Mattice, November 02, 2008
Good luck, and I am very interested to see how you do this. Please keep us informed on the steps you've taken to achieve this goal.
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written by flowerhorn08, November 11, 2008
It seemed that you need to work a little harder as I could not find them in the first page of the top search engines. Well, maybe registering the link in all the popular social bookmarking and writing some keyword density articles will help.
423
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written by ACCER, November 15, 2008
What an interesting experiment! Please be sure to update and keep us posted. I'm interested in knowing how it all unfolds. Good Luck!

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