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Explaining Domains to a Non-Domainer |
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Wednesday, 13 June 2007 |
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Just wanted to drop a line about how I explained domains to a non-domainer.
He asked me why some domains were so expensive in the resell. First I asked him what he thought of when he heard "Office Depot". He said "office". Then I asked what he thought of when I said "Dell". He said "computers".
I then explained that domain names are reverse branding. Instead of using a company name to brand a word association, domains names work to brand a word with a company association. His eyes lit up and he understood. :)
Just thought I'd share a simple, short and sweet way of explaining domains.
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