Building sites from scratch can be a time-consuming and expensive proposition. The Return on Investment (ROI) on such sites can also be difficult to gauge. For domain owners with large portfolios, the investment in development can become not only expensive but also difficult to manage and sustain once launched.
One of the founding principles of Epik was to leverage platforms to quickly and cost-efficiently build out its own portfolio of domain names. If one could do so, hundreds or thousands of sites could be created in less time than one custom site.