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:: Learn :: Developing Websites :: Domainers: Spread Too Thin?
Domainers: Spread Too Thin?
Monday, 06 April 2009 08:55

As the trend of domain development rises, so do the "got to have it now" dangerous attitudes some domainers are unintentionally creating for themselves. When we have hundreds of domains, it's tempting to develop each site as fast as possible. "They are mini-businesses", you tell yourself while cashing in on the "mini" hot phrase of the year. You flock to whatever-service-now who promises to make you the most amount of cash in the shortest amount of time: only to bang your head later and convince yourself you don't have the right names or talent at hand to do what it takes to succeed.

But what you lack is focus. Developed sites should be attacked one by one until complete. Attacked until all features, data collection, content and design is complete. Attacked until there is a support base to help your future customers or advertisers. Attacked until your business plan is fulfilled that you should have drafted in the first place. Even then; how will you make your site grow, making it worth your time and money?

In the growing trend of click launch click launch click launch click launch, this leaves too much room for abandonment. How many websites or business plans have you neglected by spreading yourself too thin? Too many websites with focus abandoned: pages stuck in the 1990s, too much focus on adsense, quantity over quality. This isn't going to cut it in the development world. Your mind is still stuck on parking pages.

This type of domainer will lose out and fall far behind the domainer who strategically develops his names within a specific business plan. We will see industry giants rise and fail because they spread themselves too thin. We will see domainers publicly stumble and fall because they thought their top names was all it takes. This isn't parking anymore. You are in a totally different ballpark. At the end of the day beyond the hype, beyond the promises and beyond the failures: it's still business.

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Last Updated on Monday, 06 April 2009 09:01



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