As the trend of domain development rises, so do the "got to have it now"
dangerous attitudes some domainers are unintentionally creating for themselves.
When we have hundreds of domains, it's tempting to develop each site as fast as
possible. "They are mini-businesses", you tell yourself while cashing in on the
"mini" hot phrase of the year. You flock to whatever-service-now who promises to
make you the most amount of cash in the shortest amount of time: only to bang
your head later and convince yourself you don't have the right names or
talent at hand to do what it takes to succeed.
But what you lack is focus. Developed sites should be attacked one by one
until complete. Attacked until all features, data collection, content and design
is complete. Attacked until there is a support base to help your future
customers or advertisers. Attacked until your business plan is fulfilled that
you should have drafted in the first place. Even then; how will you make your
site grow, making it worth your time and money?
In the growing trend of click launch click launch click launch click
launch, this leaves too much room for abandonment. How many websites or
business plans have you neglected by spreading yourself too thin? Too many
websites with focus abandoned: pages stuck in the 1990s, too much focus on
adsense, quantity over quality. This isn't going to cut it in the development
world. Your mind is still stuck on parking pages.
This type of domainer will lose out and fall far behind the domainer who
strategically develops his names within a specific business plan. We will see
industry giants rise and fail because they spread themselves too thin. We will
see domainers publicly stumble and fall because they thought their top names was
all it takes. This isn't parking anymore. You are in a totally different
ballpark. At the end of the day beyond the hype, beyond the promises and beyond
the failures: it's still business.