"Web Design" is a saturated technical field from everyone's brother giving it a go to the automated processes software provides. Over the past ten years, I have found creative ways to beat the unspoken 'rule of saturation' to continuously earn a living from what I do.

The same principle is applied in domaining (whether you flip, develop, etc) that can often be overlooked.

This applies most when you weigh whether certain keywords are either too broad or too narrow. This decision should be based largely on how saturated the competition is compared to the overall demand of a search term, product, category, geo location or even audience.

For instance; let's say you want to invest in health related domains. Assuming that a name like Health.com is out of your budget, your best option would be to aim for less popular but obtainable long tail domains. Your list of alternatives might be something like: HealthDirectory.com, MentalHealthInformation.com, SchizophreniaSymptoms.com, TampaMentalHealth.com or TampaMentalScreening.com.

At first glance, HealthDirectory.com and MentalHealthInformation.com might appear to be the better investments that might obtain multiple search terms in a search engine. However, you also have to consider exactly who else is competing in the health industry, how successful they are and what potential weakness they may have.

TampaMentalScreening.com may contain keywords that are too niche and come coupled with terms that are so unsaturated as a sign there is simply no demand. Sure, you may obtain the search results you want but the particular niche is too narrow to monetize and make it a worthy investment.

SchizophreniaSymptoms.com and TampaMentalHealth.com, though specific, may have less competitors with the right balance of demand that lead to successful development and monetization.

Tips

• Gain a better sense of how much demand a particular keyword's market has by sticking to industries you have at least some knowledge about.
• Pay careful attention to who is showing up in search terms in addition to how popular a set of keywords are searched.
• Weigh carefully what the top competitor's strengths and weaknesses are in terms of search optimization, site upselling and content delivery when considering particular keywords.
• Consider the benefits versus the saturation problems on a case by case basis of choosing longer tail keywords versus their broader alternatives.

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