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| The Future of Domaining: How You Can Prepare Today |
| Thursday, 09 June 2011 13:34 | |
Our internet evolves faster than you can put your pants on in the morning. The way we complete normal online tasks change on a constant basis. Domainers need to pay attention to where several vital areas are heading in order to make the best domain investments and monetization plans today.
Web Development Becomes EasierI started my career mainly doing graphic design and html. However, I knew if I didn't learn some type of scripting language that I might someday be out of a job thanks to emerging and constantly improving WYSIWYG editors. Even today, managing a website is easier thanks to the smart CMS such as Joomla and WordPress. I can't imagine what tools or scripts will be available in ten years but I do know that a domain cannot be improved by web development alone. No matter the tools used to develop a website: if it doesn't serve your domain well it will result in either wasted time or money.How you can prepare today: Consider establishing a real business behind one of your best domains. It can be a service, product, advertising, informational site or social application. The possibilities are endless but I would start today developing at least one domain into something that can generate repetitive income for years to come. Parking Becomes SmarterWhyPark was among the first to fuse domain parking with development, mimicking the look and feel of a fully developed website but powered by the technology of traditional domain parking. Others, such as SmartName, are attempting similar platforms but fast forward a few years and we have parking pages that are virtually indistinguishable from actual websites. My intuition tells me although this might be a good thing in the beginning, it will possibly create a bit of backlash from frustrated internet users.How you can prepare today: Realize that parking is not the only alternative to full web development. You can set up your domain to sell leads, sell for an affiliate, promote your other ventures, attract an end user just to name a few. Search Engine Traffic is Harder to ObtainI recall back in 1999/2000 how easy it was to get the first page on whatever term I wanted. Today, one has to pull off several strategic SEO gymnastic moves just to rank remotely close to the targeted keyword and position. One word generics are next to impossible. And once accomplished the keyword(s) and rank you desire, you have to fight to keep it. This happened because more and more websites are ranking for your terms and search engine algorithms are changing on a constant basis.How you can prepare today: You should always SEO your site but don't depend solely on search engines for traffic. The SEO "tricks" that work today may not work tomorrow. Many businesses and websites have been devastated relying too much on search engines as their source of new users or customers. Instead, explore all traffic options that are often more reliable and stable. Not Always About .Com.Com IS king but it won't always be that way. Users will be accustomed to using alternative extensions to the .com. It is already happening and many individuals, groups and businesses are pushing for the acceptance of the less explored extensions. I can name a dozen or more from the top of my head that I personally know of and use in extensions that many of you would never dream of investing in.How you can prepare today: Stop thinking from the end user perspective and start thinking with an internet user perspective. End users may be a little "behind on the times" to fully realize the value in what they are buying and automatically go with .com. However, normal internet users are becoming familiar with other extensions and it is they who ultimately determine where the value is, not domainers or end users. Don't be afraid to explore. Web Sites Become Harder to EstablishBack in the same 1999/2000 period, I had a website that obtained thousands of unique visitors per day. It was only a personal website where I mainly gave away custom Microsoft Word templates and graphics yet it was very easy to attract visitors into using it. Today, thanks to competition, viruses, scam artists and other virtual poisons, you have to work much harder to gain trust from your users. This important success factor will only become harder to establish but it isn't impossible.How you can prepare today: As I have said for years: spend quality time on your development plans. Focus solely on user experience. When you create a website for the public to view and use, you have to create it with them in mind if you want them to use it, right? Which means: don't focus solely on what Adsense revenue you could generate or how many subscriptions you can sell. Although revenue is important, if you don't provide the best experience for your targeted audience the revenue will show it. The Boat Hasn't Sailed...YetThe great thing about the domain industry is we are an adaptive breed. Internet technology will change. The way we monetize will change. Our investments will change. However, forward thinking is the key to survival in the domain industry. Become a forward thinker. Think outside the box. Hits: 5370 Comments (8)
1-800AUCTION.COM
June 14, 2011
Domain Report
June 14, 2011
TWood
June 14, 2011
hqdn
June 14, 2011
Samit Madan
June 15, 2011
Andrew Rosener
June 15, 2011
Carlos Martins
June 15, 2011
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| Last Updated on Tuesday, 12 July 2011 02:45 |
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