Estibot.com released a 40 page domain development guide that
outlines several strategies for domainers who are looking to develop their domains. I took an interest in this guide not only because of the content but the guide specifically targets domainers with a limited budget and elaborates on how to improve the quality of your portfolio.
The overall teaching point is to demonstrate how to turn a revenue losing portfolio into an asset that earns you passive income. Couple this guide with Morgan Linton’s Is your Domain Portfolio Junk? series and you will gain a better understanding of how to improve the quality of your domain portfolio.
There are several points that I strongly agree with, such as:
- stay emotionally detached from your domain names
- mini site development can be used as a statistical and drafting process for full development
- hand registration still works but only if you choose wisely
- always develop with scalability in mind
However, there are a couple of points that I slightly disagree with:
“You cannot turn a bad domain name into a good one by developing it.” page 30
Technically, you can but you need to have a solid plan behind it. For
example: Twitter.com, Facebook.com, Bit.ly, YouTube.com are all horrible domains without the marketing, development and business they have behind them. You can still brand a good idea with a ‘bad domain’ but in the case of domain investing, (and the point Estibot is trying to make) it is far easier to gain a return on a descriptive, generic domain than it is to go through the expensive and time
consuming process of branding a non-generic (or badly worded) keyword set.
“Search engines don’t love sites that are completely static over time. One way to add dynamic content is to include a page with automatically updating topic-relevant news. This is what I do; use a Php based RSS News Aggregator.” page 19
Fresh content is a must but STAY AWAY FROM AGGREGATED CONTENT. The idea that RSS feeds and aggregated content provides ‘fresh content’ to your site is an illusion (unless you provide a mash up or a unique way of serving it – but this is rare among domainers). It is better to release an article on a regular basis (once a week or month, minimal) than it is to rely on the integrity of using aggregated data.
Overall, I enjoyed reading this guide and learning more about Estibot itself (did you know Estibot has an End User Lead Generator?). I appreciate individuals and companies who take the time to offer strategies that help further our industry.
Disclaimer: This is a non-paid review unsolicited by Estibot.com.
Read more about my content.
What's your opinion? Join the Discussion! Leave a Comment