Why redesign a Website?
Building a user centric website is rewarded by search engines, prospects and customers that naturally increases the bottom line. When your site is designed with the customer in mind there is less friction toward the desired action such as purchasing a product, joining a newsletter or other business goal.
Site redesign facts
- It is expected that over 2 billion mobile devices will make mobile commerce transactions online by 2017.
- Even a well designed website can lose traffic due to a slow or nonfunctional website.
- Search engines such as Google have already pushed to enforce web owners to make their sites more mobile friendly
- Upgrading your current website can be as easy as adjusting a few components or switching out the theme.
Outdated sites affect customers
Most of the time inadequate traffic or poor sales are a symptom of the problem and not the cause. Its a sign that users are either not confident enough with the information provided about your product or they pass you up for competitors for a multitude of reasons such as slow website, bad user experience or lack of relevant information.
- Website redesign should not be done just to make it look better but solve a problem. Figure out the goals first and then plan the redesign.
- There are always opportunities to increase ROI such as creating landing pages, incorporating a newsletter and implementing social media opportunities, as examples.
How I can help
- I analyze what works and what doesn’t with the current site.
- We discuss company and website goals.
- I outline a plan to reach goals and successful redesign.