WordPress Speed Improvement

Why Page Speed Matters

Site speed affects search engine ranking and overall visitor experience. Page loading time is an important part of user experience. The longer it takes a website to load, the more risk for user abandonment. Additionally, search engines will lower the rank of a slow loading website.

Site Speed Facts

  • Page abandonment increases the longer it takes a site to load.
  • 40% of users abandon a website that takes more than 3 seconds to load


  • 47% of consumers expect a web page to load in 2 seconds or less
  • 79% of shoppers who are dissatisfied with website performance are less likely to buy again from the same website

Testing Site Speed

You can use Google PageSpeed Insights  and/or Pingdom to get an overview how your site is loading on desktop and mobile. While it is difficult to get 100% score, anything over 80% is desirable.

Site Speed Tips

  • Use a plugin such as EWWW Image Optimizer to reduce image data without reducing quality.
  • W3 Total Cache can be used to help minify pages and reduce download times.
  • Using a Content Delivery Network (CDN) to host images and JavaScript files can also help reduce load time.

How I Can Help

  • We will begin by measuring the current site speed.
  • Next we utilize a plan based on the report and best practices.
  • Finally, we will measure site speed again to ensure our goals have been reached.


Facts source: Kissmetrics

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